//.insights
How AI decides who to recommend
Field notes on how generative engines choose a firm to name — grounded in the public research, read for what it means in finance, law and health. No hot takes; what the data actually shows, and what to do about it.
//.researchWhat actually decides who AI recommendsWe read 30,272 AI answers to find which sources change a recommendation — then re-audited our own numbers and kept only what survived.//.explainerWhat AI actually cites: the first 30%, and a tableWhere the citable passage sits, and why tables get lifted — the research on what engines quote.//.explainerWhere AI pulls its answers — and why it's rarely your homepageThe off-site sources engines actually cite — YouTube, Reddit, review platforms — and why mentions beat backlinks.
Every figure is sourced; every piece is written by a named author. More to come as the platform surfaces its own findings.
AI can't recommend what it doesn't know.
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