What to do when ChatGPT gets your company wrong
Find the wrong claim and its source before deciding what to change.
Steen Stones · Reviewed
When ChatGPT gets your company wrong, check its cited source against the current information. Fix outdated details on your own pages and contact publishers whose pages contain mistakes. Ask ChatGPT to search again with a specific source or date, then keep checking each AI tool separately.
Where did the wrong information come from?
Find the exact sentence that is wrong before you change anything. ChatGPT can give a confident answer that is incorrect. Without search, it draws on information learned during training.
Open the answer's citations and read the pages they link to. If Sources is available, it shows cited pages and other relevant links too. Check whether each page supports the claim and when it was published or updated.
Read the source before asking anyone to change it. The problem might be an old page, or ChatGPT misreading a current one. OpenAI suggests asking for another search using a specific source, date or location when a result looks wrong.
Keep the question, wrong sentence and source in the same working record. Add the correct information and its supporting page, so whoever handles the correction knows what needs changing.
Open the citation and compare the claim with current information
Your page is wrong
- Correct the outdated details
- Check that your own pages agree
Another publisher’s page is wrong
- Contact the publisher
- Provide the correction and its supporting page
The page is already correct
- Ask ChatGPT to search again
- Specify the source or date to check
A practical reading of OpenAI’s source-checking guidance and Profound’s correction advice. Recheck the answer after taking action.
Sources: OpenAI: checking search results; Profound: correcting inaccurate claims
Could your own website be feeding the mistake?
Check your own pages before blaming another website. In Profound's study, 54% of brands had at least one inaccurate claim citing their own content. That percentage describes brands in its study, not all AI answers.
Profound examined over 158,000 claims in its FactCheck data. The study records what it observed as of August 14, 2026. It helps you decide where to look, but does not measure what happens after someone fixes a page.
Look for changing details that disagree across your pages. Profound's AI Strategist Lucas Kopinski recommends keeping pricing and other frequently changing information current and consistent.
Ensure that pricing and frequently changing details remain consistent and up to date across your owned pages.
What if another website has the wrong details?
If the error sits on another website, contact its publisher. Profound recommends prioritising the third-party pages most associated with inaccurate claims.
Show the publisher exactly what needs changing. Include the current sentence, its replacement and a link that supports the correction, keeping the request focused on that error.
If the page already gives the right answer, ask ChatGPT to search again using that source. OpenAI recommends this when a result looks wrong, so the page may need no change.
Keep separate records for each AI tool you check. Profound recommends monitoring engines separately because the claims and sources behind their errors vary.
Can ChatGPT read the corrected page?
Ask the person who manages your website whether ChatGPT can reach the corrected page. OpenAI says technical problems, paywalls and robots.txt settings can prevent access.
Your robots.txt file sets crawler access rules. OpenAI says not to block OAI-SearchBot if you want content included in ChatGPT summaries and snippets. Give that name to whoever checks your settings.
Search access and training are separate choices. OpenAI names GPTBot as the crawler to disallow when excluding pages from possible training. Its search guidance names OAI-SearchBot, so check which one a setting affects.
Making the corrected page accessible does not mean ChatGPT will choose it for every answer. OpenAI says search placement is not assured.
How should you check the answer again?
Open a conversation, choose View all tools, then Search, and ask your question. If the answer is still wrong, ask again with a specific source or date.
Read the new answer and open its citations to check the supporting pages. A fresh citation alone does not show that the mistake has gone.
Keep the original wording of your question beside each later check, and record which AI tool you used. Note what changed in the answer and whether the source changed too.
Keep checking the claims your buyers care about. Profound recommends ongoing monitoring because errors and sources vary by brand and model. Record a better answer when you see one, then continue the checks.