How agencies can deliver GEO for their clients
A practical delivery model for agencies: from the client’s commercial goal to buyer research, a baseline, the work on and off the website, and reporting that leads to action.
Steen Stones · Reviewed
Photo: Kindel Media / Pexels
Start with the client’s commercial goal. Find the questions its buyers actually ask, measure where it stands in AI answers, then turn what you find into work on the client’s website and on the other websites AI relies on. Report against suitable enquiries, not only mentions. GEO builds on SEO: Google says the same foundations apply to its AI features.
Avouch delivers this for agencies under their own name.
What GEO delivery really involves
- Most of the work is beyond the client’s website. In our research, suppliers’ own websites appeared beside most of their recommendations, but almost never as the only source. Directories and comparison pages were among the other websites cited. See the websites behind repeated AI recommendations.
- Each buying situation needs its own check. A small change to the buyer’s brief often changed most of the companies AI suggested. See how AI shortlists differ between buying briefs.
- It never stands still. About half the websites AI cited for a question changed from one day to the next, so a one-off audit goes out of date quickly.
| Stage | What the agency does | What the client gets |
|---|---|---|
| 1. Brief | Agrees the service to grow, the buyers and what a good enquiry is | A clear commercial goal |
| 2. Buyer research | Collects buyers’ own words and turns them into questions | A question set worth tracking |
| 3. Baseline | Asks the questions across AI tools and keeps every answer | Where the client stands, and why |
| 4. The work | Turns findings into tasks on and off the website | Pages, profiles and coverage that AI can use |
| 5. Report and review | Reports measures and enquiries, then chooses the next work | Decisions, not just a chart |
1. Agree the commercial goal
Start with the product or service the client wants to grow, the buyers it needs to reach and what makes an enquiry suitable. Agree what happens after an enquiry arrives. Write these answers into the brief before you buy another tracking tool.
2. Research what buyers ask
Collect buyers’ own words from sales calls, reviews and public discussions, and check who is speaking: in our research, only 40% of posts first marked as buyers were buyers. Turn what you find into jobs and questions. Our guides to jobs to be done and choosing the questions to track show how.
3. Set the baseline
Ask the questions across the AI tools the client’s buyers use, in fresh conversations with memory off, and more than once. Keep every answer and the pages it cites. Record mentions, recommendations and citations separately. Our guides to checking what AI says about a company and AI visibility metrics explain the method.
4. Turn the findings into work
Every finding should become a task with an owner and a review date. Most fall into a few kinds:
| What the baseline finds | Likely work | Where |
|---|---|---|
| AI describes the client wrongly | Correct the pages and profiles behind the error | Website and profiles |
| No useful answer exists for a buyer’s question | A new or better page that answers it | Website and content |
| AI cannot read the client’s pages | Fix crawler access and page text | Website |
| Competitors win through directories, reviews or comparison sites | Complete profiles and earn genuine reviews | Beyond the website |
| AI cites publications the client is missing from | PR and industry coverage | Beyond the website |
| Buyers ask on Reddit, YouTube or LinkedIn | A useful presence where buyers ask | Beyond the website |
Our guides cover the common fixes: correcting what AI gets wrong, AI crawler access and comparison sites. Choose channels for the client’s buyers and evidence. Being active on a platform does not guarantee that AI tools will read it or recommend the client.
5. Report value, and choose the next work
Put suitable enquiries, sales opportunities and revenue beside the visibility measures, and ask new customers how they found the business. Include the full cost of the work. Separate what you measured from what you think it means, and end each report with the next tasks. Our guide to measuring the return shows how.
Do it yourself, or with support
You can run this in-house if your team has the research, technical, content and measurement skills, and the time. Where it does not, buy support for the gap, and ask what responsibility each extra pound buys. Our guide to white-label SEO and AI search lists the questions to ask a provider.
How Avouch can help
Avouch delivers GEO for agencies on a white-label basis. We do the buyer research, the baseline, the work on and off the website and the reporting, under your agency’s name. Your agency keeps the client relationship. Scope, outputs and price are agreed with your agency before work starts.
Other Avouch services, priced separately
These are extra to the white-label work above. Each one is scoped and priced on its own, and you can add any of them without the others. None of them is needed before the white-label work starts.
| Service | What it is | How it is priced |
|---|---|---|
| Free scan | A first view of whether AI recommends a company: example answers and who is recommended instead | Free. No call needed |
| Recommendation Index™ assessment | A one-off review across up to 9 AI tools, with a written, prioritised plan | A one-off fee, agreed before you commit |
| Delivery packages | Website and SEO; content and evidence; digital PR and industry coverage; LinkedIn; YouTube and expert video; Reddit and sector communities; reviews and industry profiles; Instagram, TikTok and other social | Scope and price agreed for each package, as a project, a campaign or ongoing work |
Want to talk about delivering GEO?
Talk to us about the clients you have in mind. To see how AI tools treat one of them, start with a free scan of their market.