//.for_law_firms
Clients ask an AI which firm to instruct before they ask a colleague.Win the clients it recommends.
There's a difference between showing up and being recommended.
Start free. No commitment.
User prompt: “Who's the best law firm for a business owner planning succession in Leeds?”
(Is your firm in this answer? The Recommendation Index tells you.)
Firms can't see where they stand
Clients ask an AI which firm to trust before they call anyone. If your name isn't in the answer, you never knew.
Up from 46% at the start of 2025 (LexisNexis). Clients increasingly use it the same way — to shortlist firms before they ever make contact.
//.built_for_a_regulated_firm
You answer to the SRA on accuracy and confidentiality. So does how we work — every word is checked by a person and signed off by you, and privileged material never leaves your hands.
The shift is already in the numbers
of the UK's top-40 firms now actively promote their AI use to clients, up from 60% a year earlier (LexisNexis). The market is already competing on it.
of corporate legal departments want their firms to use Gen AI (Thomson Reuters). Clients are asking — and asking AI who to instruct.
Visibility is a margin question
Win clients who arrive already trusting you, and your cost to win drops. Pitching for work you should have been shortlisted for is what eats your margin today.
Every quarter you stay invisible, better-fit clients instruct the firm the engine named. The retainer pays for itself by winning work that arrives already sold.
What the Recommendation Index shows for a law firm
Inside a week you'll know where you stand, who's getting recommended instead, and what it takes to change it.
- How your firm appears today when a client asks AI which firm to instruct, across seven engines.
- Which firms get recommended instead, and why those names.
- Whether the engines understand you, confuse you, or know nothing about you.
- The high-intent questions no firm yet owns in your practice areas.
Then a plan, sequenced over four quarters.
- The content that's already earning you citations.
- The pages and proof the engines need before they'll quote you.
- The effort going nowhere AI can read.
By firm type
High-street & regional firm
Trusted locally, thin in the sources an engine reads when a client asks who to instruct.
Specialist boutique
A real niche the engines should name you for — if the proof is where they look.
Mid-market commercial firm
Known to peers, often lost between the magic-circle names and the local ones in AI answers.
Law-firm questions
- Will AI really recommend a specific law firm?
- Yes. Ask an AI "which firm should I instruct?" and it increasingly answers with named firms and a source, not generic advice. The only question is whether yours is one of those names. The Recommendation Index measures it across seven engines.
- We're bound by the SRA and client confidentiality — is this compliant?
- Yes. Every piece we publish is written to your regulatory standards, checked by a person and signed off by you. We never touch privileged or client-identifying material, and nothing ships that your firm couldn't stand behind.
- Isn't this just SEO?
- No, though good SEO helps. Search ranks pages; AI names firms and cites sources. We work the signals an engine uses to decide who to recommend — entity clarity, retrievable content, third-party citations — most of which a normal SEO programme never touches.
AI can't recommend what it doesn't know.
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