A UK GEO agency for professional services.We make expert firms the answer.
When someone asks an AI who to trust with their money, their legal mess or their health, you want to be the name it says back — not the fourth link they never click. That’s the whole job. We do it for the firms AI is most careful about: finance, law and health, and the people who serve them.
Avouch is the trading name of Add-Ventures Ltd, founded in 2024 by Steen Stones. It works with UK firms in finance, law and health — IFAs, accountants, wealth managers, law firms and the advisers who serve them — starting every engagement with a Recommendation Index.
Found is the floor. Vouched for is the business
When someone asks an AI who to trust with their money or their legal mess, you don’t want to be somewhere on the list, you want to be the name it hands back — and that single recommendation is turning into the new word of mouth.
For a firm that runs on trust it’s worth more than any amount of traffic, because one client who picked you because the machine vouched for you can turn into a relationship that runs for years — which is the whole point of the name. Avouch, as in to vouch for. Most GEO stops at getting you seen; we don’t stop until you’re the one it names.
Showing up
visible · mentioned · on the list
Vouched for
the client who chose you
Small, opinionated, and built for this
I'm one person who'd rather be right than loud, which is a slightly unusual thing for a marketing agency to admit. Good firms losing to better-known ones genuinely winds me up.
So I do the unglamorous work an engine actually reads — the stuff nobody puts on a case study — and tie all of it back to one number, your Recommendation Rate™: how often you're the answer.
None of this is invented
I didn’t sit in a room and invent a framework. The method is stitched together from the people who actually proved each piece, then bent to fit UK professional services and tested on Avouch itself before any client sees it. We eat our own cooking first.
- Kalicube — Understandability, Credibility, Deliverability sequencing
- iPullRank — passage-level retrievability
- Princeton GEO research — front-loaded answer evidence
//.the_belief
Being a best-kept secret is just losing politely.
I started Avouch because good firms kept losing to louder ones. So we fix the part the AI actually reads — and tie it to the only number that matters: how often you're the answer.
Steen · founder, Avouch
Early movers compound
AI recommendation is concentrating fast — that 59.5% sat at 30.9% just two months earlier (cross-market citation analysis, February 2026 against December 2025) — so the door is closing while most firms are still arguing about whether any of this is real.
The name that becomes the recommended one now is hard to shift later. That's the whole window Avouch exists to help you catch.
AI can't recommend what it doesn't know.
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