Avouch

//.for_consultancies

A board asks an AI which consultancy to trust before a big engagement, before it asks its network.Win the clients it recommends.

There's a difference between showing up and being recommended.

Start free. No commitment.

A firm absent from the AI citation graphChatGPTClaudeGeminiPerplexityGrokAIOCopilotNOT CITED
absent from the answer
FIG. 01What AI says

User prompt: Which management consultancy should we use for an operating-model review?

ChatGPT
A few names come up: Lytton & Crowe and Pennington Wealth, both known for operating-model and transformation work with mid-market firms.

(Is your firm in this answer? The Recommendation Index tells you.)

Illustrative example — not a real client
Cited in ChatGPT, Claude, Gemini, Perplexity, Grok, Brave, Google AIO, Copilot.
//.the_sector

Consultancies can't see where they stand

Boards ask an AI which firm to trust before they call anyone. If your name isn't in the answer, you never knew.

90%of management consultants now use generative AI daily

Adoption is vastly outpacing the wider economy (LexisNexis, via Consultancy.uk, 2026). If the firms lean on it this much, so do the boards deciding who to hire.

//.evidence_in_place_of_a_regulator

You have no statutory regulator — your credibility rests entirely on evidence. So does how we work. Every claim we publish is substantiated, your credentials and track record are kept accurate, checked by a person and signed off by you. Nothing ships you couldn't stand behind.

//.the_signal

The shift is already in the numbers

50%

of UK CFOs now use AI in the majority of their financial decision-making (Kyriba, 2025 CFO Survey). The shift has reached the top of the house — strategic calls, not just admin.

51%

of B2B buyers now start their research in an AI chatbot rather than Google, and it is the top source shaping shortlists (G2, The Answer Economy, 2026 — global B2B software). Discovery moves to the engine before a person is involved.

//.the_buying_trigger

Visibility is a pipeline question

Win clients who arrive already trusting you, and your cost to win drops. Chasing referrals for engagements you should have been shortlisted for is what caps your growth today.

£0what an AI recommendation you never earn is worth to you

Every quarter you stay invisible, better-fit boards appoint the firm the engine named. The retainer pays for itself by winning work that arrives already sold.

//.the_audit_001

What the Recommendation Index shows for a consultancy

Inside a week you'll know where you stand, who's getting recommended instead, and what it takes to change it.

  • How your firm appears today when a board asks AI which consultancy to trust, across seven engines.
  • Which consultancies get recommended instead, and why those names.
  • Whether the engines understand you, confuse you, or know nothing about you.
  • The high-intent questions no firm yet owns in your practice areas.

Then a plan, sequenced over four quarters.

Keep
  • The content that's already earning you citations.
+
Start
  • The pages and proof the engines need before they'll quote you.
Stop
  • The effort going nowhere AI can read.
//.by_firm_type

By firm type

Boutique strategy firm

A sharp point of view the engines should name you for — if the thinking is published where they look, not locked in decks.

Operations & transformation consultancy

Known to clients for delivery, thin in the sources an engine reads when a board asks who to trust with a change programme.

Independent / associate-network consultancy

Real senior expertise, easily missed by AI without a clear firm entity and proof the engines can retrieve.

//.questions

Consultancy questions

Will AI really recommend a specific consultancy?
Yes. Ask an AI "which consultancy should we use?" and it increasingly answers with named firms and a source, not generic advice. The only question is whether yours is one of those names. The Recommendation Index measures it across seven engines.
We have no regulator — how do you keep our claims credible?
That's exactly why we're careful. With no statutory body to answer to, your credibility rests on evidence, so every claim we publish is substantiated, your credentials and track record are kept accurate, and nothing ships that your firm couldn't stand behind. Every word is checked by a person and signed off by you.
Isn't this just SEO?
No, though good SEO helps. Search ranks pages; AI names firms and cites sources. We work the signals an engine uses to decide who to recommend — entity clarity, retrievable content, third-party citations — most of which a normal SEO programme never touches.

AI can't recommend what it doesn't know.

See where you stand

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