---
title: "What we actually do · Avouch"
description: "Four groups of work, in the order we do them: finding out what your buyers ask AI, making it obvious who you are, writing the pages AI quotes, and keeping it running. One job, not two, for tech companies, and for the businesses people hire on trust."
url: https://avouchedfor.com/what-we-deliver
markdown_url: https://avouchedfor.com/what-we-deliver.md
---

# There is no one thing that makes AI recommend you. What we actually do.

Four groups of work, in the order we do them.

[Check if AI recommends you](https://avouchedfor.com/assessment)

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## Splitting SEO and AI search is the expensive mistake

81%

of teams who run search and AI together report more traffic or leads from AI

36%

of teams who run them separately say the same

The difference is not a clever tactic. It is whether one team does both. That is why we run search and AI as one job, and not as two teams passing a brief between them.

Source: Semrush AI Visibility Index 2026, survey of 481 marketers on AI search behaviour.

First

## What your buyers ask AI

Before we build anything, we find out what your buyers actually ask AI, who it names instead of you, and where those answers come from. Measured, not guessed at.

- ### How your buyers really talk  
We collect the words your buyers use about your category, so every page is written in their language and not ours.
- ### The questions they ask  
The real questions your buyers put to AI, sorted by who is asking. That is the demand we go after.
- ### Who gets named instead of you  
The businesses AI recommends in your market, question by question, and what they have that you do not.
- ### Where the answers come from  
AI takes its answers from a small number of places. We find the ones in your market that never mention you.

AI engines listened to, every sweep

9

buyer questions mapped, by who is asking

2,287

answers we can trace back to where they came from

305,272

different sources mapped across our work

13,771

lines of real buyer language on file

15,122

re-measured, with a full sweep every quarter

Monthly

These come out of our own database, not a tool we rent. Every number above can be traced back to the exact answer it came from.

![The Avouch console for one anonymised client: share of AI answers that mention it, share of voice, answers citing its site, answers analysed, and how AI frames it, from recommended to passing mention.](https://avouchedfor.com/img/platform-ai-visibility.png)

Then

## Who you are, made obvious

AI cannot recommend a business it cannot pin down. We make you unmistakable to it: one clear identity, written in the format machines read.

- ### One page that is definitively you  
The page that says who you are, what you do and where you do it. Every other mention of you points back to it.
- ### Getting you into the records AI reads  
AI builds its answers from a small set of reference sources. We get you into them, and we label your pages so machines read them correctly. A label only ever repeats what is already on the page.
- ### Pages AI can actually read  
Fast, tidy and easy to crawl, so nothing gets in the way of the answer.

Then

## Something worth quoting

AI answers by quoting, not by listing links. We write the pages worth quoting, and earn the mentions elsewhere that make AI trust them.

- ### The pages AI quotes  
About a dozen a month. Each one is the clearest answer to a real question your buyers ask, written so an AI can quote it whole. Checked and signed off before it goes live.
- ### Getting talked about elsewhere  
Reddit, YouTube, Wikipedia, directories, reviews, the trade press. The places AI actually takes its answers from, worked in the order that moves first.
- ### The ordinary SEO underneath  
Search still matters and AI still reads it. This is not a replacement for SEO. It is the work that sits on top of it.

And then, every month

## Keeping it running

The work that wins a recommendation is the same work every month. We set it to run on its own, track it, and every month of it becomes something only you own.

- ### The work that repeats, runs itself  
The parts that have to happen every month happen on their own, so nobody on your side is doing them by hand.
- ### One number, tracked every month  
How often AI names you. That is the number we ask you to watch, and the one we are judged on.
- ### A record only you own  
Your own history of where you have been named and what was published, in your own database. It builds up every month, and nobody else has a copy.

## One outcome, many ways in

This is not a menu. It is one piece of work pointed at one result, being the name AI recommends. Whatever the mix in a given month, that is the only scoreboard.

Built for tech companies, and for the businesses people hire on trust. AI will not put you forward unless you look like a safe choice, and every word has to clear the rules you work under.

## Each part, on its own page

The four above are how it runs. Here is each part with a page of its own. Again, not a menu to buy from: the retainer runs whatever the month needs.

- [Getting recommended by AI Be the name AI gives when a buyer asks who to trust.](https://avouchedfor.com/services/ai-visibility)
- [Making it obvious who you are Make it obvious who you are, one set of facts, everywhere.](https://avouchedfor.com/services/entity-foundations)
- [The pages AI quotes Write the pages AI quotes, and get quoted.](https://avouchedfor.com/services/content-engine)
- [Getting talked about elsewhere Get talked about in the places AI takes its answers from.](https://avouchedfor.com/services/citations)
- [The technical groundwork Make every page fast, and easy for a machine to read.](https://avouchedfor.com/services/technical-seo)
- [Keeping it running, and measured Let the work that repeats run itself, track the one number, own the record.](https://avouchedfor.com/services/ai-workflows)

## Where it starts

A call, where we learn what matters to you this year. Then we measure where you stand, and give you the plan. Then one retainer runs the work, sized to you.

[See what the Recommendation Index covers](https://avouchedfor.com/assessment)

AI can't recommend what it doesn't know.

[Check if AI recommends you](https://avouchedfor.com/assessment) 

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