---
title: "Technical SEO foundation · Avouch"
description: "The groundwork under everything else: pages that load fast, that a machine can reach and read, and that are tidy enough for it to take a clean answer from."
url: https://avouchedfor.com/services/technical-seo
markdown_url: https://avouchedfor.com/services/technical-seo.md
---

# Read cleanly by search and AI.

If a machine cannot read the page, none of the rest counts.

[Check if AI recommends you](https://avouchedfor.com/assessment) [All services](https://avouchedfor.com/what-we-deliver)

Start free. No commitment.

What AI says

Illustrative example, not a real client

User prompt: “What does Quillmoor offer?”

ChatGPT

Quillmoor offers onboarding plans, in-app guides and rollout tracking for B2B software companies. …

★ Reached, read, understood

## The best page in the world is invisible if it can't be read.

Google and AI both have to fetch the page, load it properly, and work out what each part of it is, before they can use a word of it. Slow pages, pages they are accidentally blocked from, and pages that only appear once a browser has done a lot of work, all quietly lose you answers you would otherwise win. This is not a separate SEO job. It is the floor everything else stands on.

## How we work

1. ### Let the machines in  
Every page can be reached and read by Google and by the AI bots, so nothing you have written is stuck behind something a machine cannot get past.
2. ### Make it fast and clean  
Quick to load, and laid out so a machine can tell a heading from a price from a phone number.
3. ### Keep it that way  
This is not a one-off fix. We watch it, so a site update or a change in your CMS does not quietly break what AI was relying on.

## What you get

- ### A check of what is actually broken  
Whether machines can reach your pages, read them, and read them quickly. Measured against what Google and AI actually need, not against a tool's score out of 100.
- ### A fixed foundation  
The things that are stopping you, fixed, so every page you publish can be reached, read and quoted.
- ### Somebody watching it  
Tracked over time, so when something breaks it is caught before it costs you answers.

## The work, in order

1. Can they get in?  
Can Google and the AI bots actually reach, load and read every page that matters to you?
2. Speed and layout  
Tidy pages, sensible addresses, fast loading. The things that decide whether a machine can take a clean answer from you.
3. Fix it, then prove it  
Fix what is in the way, then go back and check the page really does read the way it should.

## Let them in, lay it out, keep it that way

This work is about being read, not about a score. Three moves: let the machines in, lay the page out clearly, and keep it that way.

1. ### Let them in  
Every page reachable and readable, by Google and by the AI bots.
2. ### Lay it out  
Fast and tidy, so a machine can take a clean answer from it.
3. ### Keep it that way  
Watched, so a site update never quietly breaks what AI relied on.

## How we’re different

| Dimension | Avouch | Typical agency or tool |
| ---------- | --------------------------------- | -------------------------------- |
| The aim | Be readable by Google and by AI | Chase a score in a tool |
| The scope | The floor under being recommended | A standalone SEO retainer |
| Afterwards | Watched, so it stays fixed | Checked once, then left to drift |

## Verified against the Citation Intelligence Platform.

We check that AI can genuinely read your pages and take an answer from them. Not that some tool has turned a light green.

Usually done early in the retainer and then kept up, because the rest of the work stands on it.

![The Avouch console for one anonymised client: share of AI answers that mention it, share of voice, answers citing its site, answers analysed, and how AI frames it, from recommended to passing mention.](https://avouchedfor.com/img/platform-ai-visibility.png)

## Technical questions

### Is this a full SEO retainer?

No. This is the groundwork that lets Google and AI read you at all, the floor under being recommended, not a service sold on its own. The aim is that machines can get in and understand what they find, not that a tool gives you a good score.

### Do you work on our existing site?

Yes. We check what you already have, fix what is stopping machines reading it properly, and then keep watching so a future change does not quietly undo it.

### Does this matter for AI, or just Google?

Both. AI still has to fetch a page and load it before it can quote it. The same groundwork that helps Google read you helps AI take a clean answer from you.

AI can't recommend what it doesn't know.

[Check if AI recommends you](https://avouchedfor.com/assessment) 

Start free. No commitment.