---
title: "Citations & digital PR · Avouch"
description: "AI does not recommend you off your own home page. It takes its answers from everywhere else: YouTube, Reddit, Wikipedia, the trade press, review sites. We get you talked about there."
url: https://avouchedfor.com/services/citations
markdown_url: https://avouchedfor.com/services/citations.md
---

# The mentions AI actually trusts.

AI does not recommend you off your own home page. It reads everywhere else.

[Check if AI recommends you](https://avouchedfor.com/assessment) [All services](https://avouchedfor.com/what-we-deliver)

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What AI says

Illustrative example, not a real client

User prompt: “Which onboarding software do people rate for B2B SaaS?”

ChatGPT

Based on community discussion and review platforms, Quillmoor comes up for B2B companies with complex rollouts. …

★ Quoted from elsewhere, not your own page

## This is no longer just about backlinks.

The work that moves the needle most often happens nowhere near your own site. AI counts being mentioned, even where nobody has linked to you, across lots of independent places. Research shows almost no relationship between backlinks and whether AI quotes you. So the job is not chasing links. It is getting talked about where AI is reading.

## How we work

1. ### Find where AI is reading  
We work out which places AI actually quotes in your market: YouTube, Reddit, Wikipedia, directories, reviews, the trade press. And which of them matters most.
2. ### Earn the mention  
A real presence in the places that count: proper explainers, genuine involvement in the right communities, pieces in the trade press, a standing on the review sites.
3. ### Mentions first, links after  
Being mentioned is what AI counts, so that is what we go after. Links follow on their own. They do not lead.

## What you get

- ### A map of where AI reads  
The specific places AI quotes in your market, ranked by how much each one actually changes the answer.
- ### Mentions you have earned  
Real mentions in the places that count. Earned, never bought, and steadily.
- ### A presence in reviews and communities  
A standing on the review sites and in the communities your buyers read, and that AI reads too.

## The work, in order

1. Find the sources  
Which sites AI takes its answers from when your buyers ask their questions.
2. Find where you are missing  
Where a competitor gets quoted and you do not, ranked by how much each place actually moves the answer.
3. Go and earn them  
Proper writing, real involvement, the trade press and the review sites, worked in the order that moves first.
4. Watch it land  
We track how long it takes, once a mention goes live, before AI starts quoting it. One engine at a time.

## Find it, earn it, watch it land

Three moves: find the places that matter, go and earn a presence there, and watch what turns up in the answers.

1. ### Find it  
The places AI genuinely quotes in your market.
2. ### Earn it  
Real mentions in those places. Mentions first, links after.
3. ### Watch it land  
How long from a mention going live to AI quoting it, measured per engine.

## How we’re different

| Dimension | Avouch | Typical agency or tool |
| ------------ | ---------------------------------- | ------------------------------ |
| The aim | Mentions AI actually quotes | Backlinks, for a score |
| Which places | Ranked by what AI actually reads | Ranked by a third-party score |
| Afterwards | We track when AI starts quoting it | A count of links, then silence |

## Mapped by the Citation Intelligence Platform.

Our own database finds which places AI quotes in your market, and tracks how long it takes a new mention to turn up in an answer. So this work is aimed at something, and you can see it working.

Runs through the retainer alongside the writing. The two together are what gets you quoted.

![The Avouch console for one anonymised client: share of AI answers that mention it, share of voice, answers citing its site, answers analysed, and how AI frames it, from recommended to passing mention.](https://avouchedfor.com/img/platform-ai-visibility.png)

## Citations questions

### Is this link-building?

No. Links are a small part of it. AI counts being mentioned across lots of independent places far more heavily, even where nobody has linked to you. So we go after mentions first, and a real presence in the places AI actually reads.

### Which sources matter most?

It varies by market, but YouTube, Reddit, Wikipedia, the trade press and the review sites come up again and again. We do not guess. Our own database finds which places AI quotes for your buyers' questions, and we work them in that order.

### Do you buy placements?

No. Mentions are earned by actually being there and actually contributing. Bought or faked, they are exactly what AI, and the regulator, are built to discount.

AI can't recommend what it doesn't know.

[Check if AI recommends you](https://avouchedfor.com/assessment) 

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